Design of a web site is usually divided into following stages:

  1. development of design specifications;
  2. design of the main page;
  3. design of all unique inside pages;
  4. HTML coding.

As with any technical project, creation of design requires a clear statement of the problem.

No one professional designer starts work without detailed specification. A clear statement of the problem provides a well-coordinated work of several specialists, eliminates possible misunderstandings between the customer and the developer. In terms of reference for design specification often includes the following information:

  • customer requirements in the field of artistic and technical excellence;
  • list of competitors with the items customer likes or dislikes;
  • range of colors and font types;
  • elements of corporate identity that should be used in the design;
  • site map;
  • description of functionality and programming scripts;


Home page is a key element in the design. From its professional execution depends its popularity among website visitors. According to statistics most people estimate the site on its main page. Inside pages are designed in style of the home page. The final phase of design development is HTML coding, when designer converts and composes graphic elements in to HTML code. After that design stage is finished and ready for programming stage of the project.