Once upon a time, Catherine Fateeva decided to give up boring and routine job and bring her longtime idea to life. She founded her own craft jewelry studio with unique and modern handmade products created by herself.
Initially, market promotion was being done through different exhibitions and by word of mouth. But, once the products became popular, it was decided to create an amazing website, that could present the products and, moreover, attract customers from all over the world.
The main goal was to build up a great web presentation for the company. Since the created jewelry are outstanding we decided that the website have to be on the same level.
We have started from deep analysis of target audience and kick off the development of corporate style and logo that could reflect the spirit of project. Next step was the adaptive design, HTML-development, and WordPress integration.
Created website is simple but efficient, since we understand that the website itself have to underline the uniqueness of the presented products.
After the first release we helped Fancy Clover to enter the market using SEO optimization.
By the way, the first version of the website was created as a catalogue, but further we decided that the functionality of the e-shop should be added, due to the increasing popularity of the brand.
At the moment Fancy Clover is a famous brand of craft accessories with representation not only online but also offline. The market coverage is increasing as well as the quantity of customers.
To be honest I am delighted about the result of our cooperation with XPGraph. The website helps our brand to attract new audience and represent our products. The quality, design, level of professionalism of development and management team is outstanding. The best of luck to you guys!
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